Fashion in Connaught Village and AW22 Trends to Look Out For

By Naomi May, Fashion Editor of Stylist Magazine

Quirky, one-of-a-kind and a gem to visit, independent businesses truly are the gem in Britain’s retail crown. As a fashion editor and seasoned shopper, there are few thrills I revel more in than buying something unique and entirely original, which independent stores are awash in. In fact, one of the only silver linings to emerge from the pandemic was a reignited appreciation for independent businesses and their ability to always provide something special. Plus, better curated stock in independent stores tends to lead to less waste too, meaning they’re a more sustainable option too. For the uninitiated, Connaught Village is one of London’s best-kept independent shopping secrets – and these are the stores it has to offer.


First stop at Connaught Village has to be womenswear label Kokoro, whose name means “heart, mind and spirit.” It’s the brand’s only store in London and it’s a go-to for fun-spirited, kaleidoscopic, and one-of-a-kind statement pieces. Next is Duncan & Namara, one of the knitwear realm’s best-kept secrets – head there for a sumptuously soft cardigan or cape – and finally, The Place, which stocks some of fashion’s favourite brands (AAKS is a particular must-see). If you’re looking for tailored jackets, be sure to visit Kindare, whose designs combine the sartorial techniques of Savile Row training.


Menswear is a focal point of Connaught Village, with Simon Carter one of the shopping areas’ leading brands, with a specialism in vibrant shirts, jackets and trousers. It’s the label’s only flagship store and it’s worth a visit to stock up on those fitted fashion staples that will last a lifetime.


Find the one to say ‘I Do’ in at Eliza Jane Howell, one of Connaught’s bridal brands, which will take all of the stress out of finding your dream wedding dress. Think tulle, silk and flare to make your nuptials a stylistic dream.

AW22 Trends

Now that we’re living in decidedly more precedented times, there are a few trends to be aware of too. Forget plain white tees – this winter, it’s all about the plain white tank, as seen at Loewe, Bottega Veneta and Prada. This is a staple that requires minimal effort but creates maximum impact. Wear with this season’s favourite floor-sweeping maxi skirts and dresses or, if you prefer, a pair of XXL jeans. In a season where layering is king, the plain white tank is its most glittering companion.

Then there’s tailoring, glorious tailoring, which has finally made a return to the fore in all of its glory, thanks to endorsements from Alexander McQueen, Tom Ford and Michael Kors. Tailoring’s key virtue is clear: these are styles of jackets, blazers, shirts and trousers that hide a multitude of sins. Juxtapose with cuddly knits and statement boots for a modern take on the trend.

If none of these trends are for you, consider a swaddling piece of knitwear instead. Models at the autumn/winter 2022 shows were positively swimming in wool, which will make staying snuggly in style all the simpler.

The Place London
Katya Dobryakova Flower Eyes Jeans


The Place London
Priscilla Melange Vest Dusty Rose


Smooth Tux


Duncan and Namara
Pink Soft Collar Wool Jumper

Kokoro London
Cropped Cashmere Sweater


Don’t forget to follow @ConnaughtVillage to keep up to date with everything happening in Connaught Village this festive season!

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